Let’s talk about: appealing to Millennial buyers.
Particularly for clock shop owners, this has been a part of the market that has been overlooked. “Millennials aren’t looking for clocks,” we hear. “The young generation wants disposable pieces, not heirloom quality clocks.”
But surprisingly, as Millennials and Gen Xers are buying homes, studies are showing that they’re being very particular about picking out their home décor pieces. Here's how to understand them and appeal to them.